OROS develops outdoor winter jackets utilizing SOLARCORE®, a proprietary aerogel insulation technology that provides superior warmth without bulk. This technology addresses the challenge of staying warm in extreme conditions while maintaining a sleek and comfortable fit.
Funding
Funding not disclosed
IFounders
Product
Problem
Traditional winter jackets often rely on bulky insulation materials like down or synthetic fills, which can restrict movement and create unflattering silhouettes. Maintaining warmth in extreme cold often requires sacrificing style and comfort.
Solution
OROS Apparel addresses this problem with its line of outerwear featuring SOLARCORE, a proprietary aerogel insulation technology. SOLARCORE provides exceptional warmth without the bulk of traditional insulation, allowing for a thinner, more flexible, and stylish fit. The insulation maintains its thermal properties even when wet and incorporates a four-way stretch for enhanced comfort and mobility. By mapping SOLARCORE in thermal zones, OROS Apparel optimizes warmth where it's needed most, ensuring all-day comfort without overheating.
Target Audience
The primary target audience includes outdoor enthusiasts, urban commuters, and travelers seeking high-performance winter apparel that combines warmth, style, and freedom of movement.
Features
- SOLARCORE aerogel insulation: Ultra-thin and flexible, providing warmth without bulk.
- Zoned insulation: Targeted placement of SOLARCORE to maximize warmth in key areas.
- Weatherproof construction: Seam-sealed and breathable materials for protection against the elements.
- Four-way stretch: Enhanced comfort and mobility for a wide range of activities.
- Vegan-friendly: Cruelty-free alternative to down insulation.