Oro is a video‑first dining platform that combines short‑form creator walkthroughs with instant reservation booking in a single app. It transforms social media buzz into real table bookings, giving diners curated choices, creators ongoing earnings, and restaurants higher‑profit seats, with features like dynamic pricing for last‑minute availability.
Funding
Funding not disclosed
Founders
Product
Problem
Restaurant reservation platforms often rely on static listings and text-based promotions, making it difficult for diners to discover venues through engaging content and for restaurants to fill tables during off‑peak times.
Solution
Oro provides a video‑first dining app where short‑form creator walkthroughs showcase restaurant ambience, menu highlights, and seating options. Users can watch authentic creator videos and instantly book a table within the same interface, turning social interest into confirmed reservations. The platform supports dynamic pricing for select last‑minute tables, allowing restaurants to monetize otherwise idle seats while giving diners the option to pay a premium for preferred spots. By integrating the discovery and booking steps, Oro streamlines the reservation flow for both diners and establishments, increasing seat utilization and offering creators ongoing revenue from their content.
Target Audience
Primary users are diners seeking engaging, visual discovery of restaurants and the ability to book instantly, as well as restaurants looking to increase seat turnover and revenue through video‑driven promotion and dynamic pricing.
Features
- Short‑form video content from creators that highlights restaurant experience and specific tables
- In‑app instant booking directly from the video interface
- Dynamic pricing engine for a subset of last‑minute tables, enabling premium pricing for high‑demand seats
- Ability to select specific table locations (e.g., window seats) during reservation
- Integrated order‑ahead option to streamline the dining experience
- Platform designed to attract Gen‑Z diners seeking convenient, media‑rich discovery