Orla is an AI-powered nutrition tracking platform that helps users log meals through text, voice, or photos and receive personalized coaching based on their eating patterns, sleep, and activity data. The service connects with Apple Health and Health Connect, analyzes bloodwork PDFs, and delivers daily actionable insights to improve nutritional habits.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional calorie counters provide raw numbers but fail to connect food choices to daily energy levels, sleep quality, and long-term wellness patterns. Users often struggle to maintain consistent logging habits and lack actionable guidance that translates nutritional data into meaningful behavioral changes.
Solution
Orla is an AI-powered nutrition coach that transforms meal logging into a two-second habit by accepting voice, text, or photo entries. The platform syncs with Apple Health and Health Connect to incorporate sleep, steps, and activity data, and can read bloodwork PDFs to provide a comprehensive view of how food affects the body. Its AI analyzes patterns across meals, mood, and biometrics to deliver one personalized daily coaching move, such as front-loading protein before 10 AM or adjusting meal composition based on fiber intake. Users receive macro breakdowns, weekly trend insights, and tailored meal plan adjustments that evolve with their progress.
Target Audience
Primary users are health-conscious individuals aged 18 and older who want to improve their nutrition habits, as well as registered dietitians and fitness coaches seeking a client engagement tool that surfaces behavioral patterns before sessions.
Features
- Multi-modal meal logging via voice transcription, photo recognition, or text descriptions with AI-powered food identification
- Integration with Apple Health, Health Connect, and wearables like Whoop for sleep, steps, and exercise data
- Bloodwork PDF parsing that extracts and tracks up to 14 health markers from lab reports
- Daily personalized coaching moves that connect food choices to energy, mood, and sleep patterns
- Macro and micronutrient tracking including protein, carbs, fat, and fiber with pattern detection across weeks
- AI-generated meal plans and suggestions aligned with dietary preferences and nutritional targets
- Privacy-focused data handling with explicit consent for AI processing and no sale of personal information