About OrkaTV

OrkaTV operates a direct advertising marketplace for Streaming TV, connecting advertisers with over 4,000 linear TV channels and 200 billion monthly ad avails. The platform enables content owners to monetize their channels effectively by delivering targeted, brand-safe advertisements to a household reach of 87%.

```xml <problem> The fragmentation of streaming television (STV) advertising across numerous channels and platforms makes it difficult for advertisers to efficiently reach target audiences at scale. Brands struggle to navigate the complexities of Free Ad-Supported Streaming TV (FAST) and Connected TV (CTV) environments, hindering their ability to maximize ad spend and achieve desired campaign outcomes. Content owners also face challenges in effectively monetizing their channels with targeted, brand-safe advertisements. </problem> <solution> OrkaTV provides a direct advertising marketplace that connects advertisers with a large inventory of streaming TV channels, offering a streamlined solution for reaching audiences within FAST and CTV environments. The platform enables advertisers to target specific demographics, interests, and geographic locations across a network of over 4,000 linear TV channels. OrkaTV's ad stack is built specifically for the FAST ecosystem, which allows for efficient CPMs. The platform offers various campaign types, including branding and awareness, political campaigns, direct response, cost per acquisition, and retargeting. </solution> <features> - Direct access to over 4,000 linear TV channels for advertising placement - Granular targeting options including demographics, geography (country, state, DMA, zip code), interests, and affiliations - Support for various campaign types: branding, political, direct response, cost per acquisition, and retargeting - Real-time transparency and monitoring of ad performance - Orka Packs: Pre-packaged channel bundles for consistent audience targeting (e.g., News, Sports, Lifestyle, Entertainment, Hispanic, Holiday channels) - TV Out of Home: Extends campaigns to restaurants, airports, shops, and other venues - Premium Audience Extension: Extends campaigns on premium channels - Pixel tracking with attribution windows and reporting </features> <target_audience> OrkaTV's primary customers include advertising agencies and brands seeking to reach streaming TV audiences, as well as broadcasters and channel owners looking to monetize their content. </target_audience> ```

What does OrkaTV do?

Where is OrkaTV located?

OrkaTV is based in Santa Monica, United States.

When was OrkaTV founded?

OrkaTV was founded in 2021.

Location

Santa Monica, United States

Founded

2021

Employees

12 employees

Find Investable Startups and Competitors

Search thousands of startups using natural language

AI voice (2021+)underground pipe robots energy flexibility software

Start Searching

OrkaTV

⚠️ AI-generated overview based on web search data – may contain errors, please verify information yourself! You can claim this account with your email domain to make edits.

Executive Summary

orka.tv 1K+

Founded 2021 – Santa Monica, United States

Funding

No funding information available.

Team (10+)

No team information available.

Company Description

Problem

The fragmentation of streaming television (STV) advertising across numerous channels and platforms makes it difficult for advertisers to efficiently reach target audiences at scale. Brands struggle to navigate the complexities of Free Ad-Supported Streaming TV (FAST) and Connected TV (CTV) environments, hindering their ability to maximize ad spend and achieve desired campaign outcomes. Content owners also face challenges in effectively monetizing their channels with targeted, brand-safe advertisements.

Solution

OrkaTV provides a direct advertising marketplace that connects advertisers with a large inventory of streaming TV channels, offering a streamlined solution for reaching audiences within FAST and CTV environments. The platform enables advertisers to target specific demographics, interests, and geographic locations across a network of over 4,000 linear TV channels. OrkaTV's ad stack is built specifically for the FAST ecosystem, which allows for efficient CPMs. The platform offers various campaign types, including branding and awareness, political campaigns, direct response, cost per acquisition, and retargeting.

Features

Direct access to over 4,000 linear TV channels for advertising placement

Granular targeting options including demographics, geography (country, state, DMA, zip code), interests, and affiliations

Support for various campaign types: branding, political, direct response, cost per acquisition, and retargeting

Real-time transparency and monitoring of ad performance

Orka Packs: Pre-packaged channel bundles for consistent audience targeting (e.g., News, Sports, Lifestyle, Entertainment, Hispanic, Holiday channels)

TV Out of Home: Extends campaigns to restaurants, airports, shops, and other venues

Premium Audience Extension: Extends campaigns on premium channels

Pixel tracking with attribution windows and reporting

Target Audience

OrkaTV's primary customers include advertising agencies and brands seeking to reach streaming TV audiences, as well as broadcasters and channel owners looking to monetize their content.