OrkaTV provides advertising placement solutions specifically for the FAST and CTV ecosystems. The company delivers streaming TV audiences at scale, offering access to over 4,000 linear TV channels and billions of monthly ad avails. They simplify the buying process for agencies and brands through powerful targeting tools and flexible connection options.
Funding
Funding not disclosed
Founders
Product
Problem
The fragmentation of streaming television (STV) advertising across numerous channels and platforms makes it difficult for advertisers to efficiently reach target audiences at scale. Brands struggle to navigate the complexities of Free Ad-Supported Streaming TV (FAST) and Connected TV (CTV) environments, hindering their ability to maximize ad spend and achieve desired campaign outcomes. Content owners also face challenges in effectively monetizing their channels with targeted, brand-safe advertisements.
Solution
OrkaTV provides a direct advertising marketplace that connects advertisers with a large inventory of streaming TV channels, offering a streamlined solution for reaching audiences within FAST and CTV environments. The platform enables advertisers to target specific demographics, interests, and geographic locations across a network of over 4,000 linear TV channels. OrkaTV's ad stack is built specifically for the FAST ecosystem, which allows for efficient CPMs. The platform offers various campaign types, including branding and awareness, political campaigns, direct response, cost per acquisition, and retargeting.
Target Audience
OrkaTV's primary customers include advertising agencies and brands seeking to reach streaming TV audiences, as well as broadcasters and channel owners looking to monetize their content.
Features
- Direct access to over 4,000 linear TV channels for advertising placement
- Granular targeting options including demographics, geography (country, state, DMA, zip code), interests, and affiliations
- Support for various campaign types: branding, political, direct response, cost per acquisition, and retargeting
- Real-time transparency and monitoring of ad performance
- Orka Packs: Pre-packaged channel bundles for consistent audience targeting (e.g., News, Sports, Lifestyle, Entertainment, Hispanic, Holiday channels)
- TV Out of Home: Extends campaigns to restaurants, airports, shops, and other venues
- Premium Audience Extension: Extends campaigns on premium channels
- Pixel tracking with attribution windows and reporting