Origin is a strategic intelligence ecosystem for the healthcare sector, integrating health technology assessment (ATS), data science, authority communication, and education to guide organizations through innovation. The company leverages official partnerships with MIT Technology Review Brasil and Harvard Business Review Summit to amplify credibility, while offering key products like ANS and Conitec dossiers, simulators, and pricing strategies.
Funding
Funding not disclosed
Founders
Product
Problem
Healthcare organizations struggle to navigate the complex innovation journey in Brazil, facing challenges in translating scientific evidence into strategic decisions that improve patient access to optimal treatments. Fragmented tools and rigid processes often fail to integrate data, market dynamics, and institutional influence, leading to suboptimal decision-making and delayed adoption of valuable health technologies.
Solution
Origin provides an integrated strategic intelligence ecosystem that combines health technology assessment (ATS), data science, authority communication, and education to support evidence-based decision-making throughout the innovation lifecycle. By uniting these elements, Origin connects science, data, market insights, and influence to transform knowledge into measurable impact. The company's ATS Intelligence pillar integrates health economics, datatech, and research, while its Authority arm leverages platforms like MIT Technology Review Brasil and Harvard Business Review Summit for high-level positioning and dissemination. Completing the model, the Academy pillar builds professional capabilities through structured educational programs, ensuring sustained knowledge transfer and strategic execution within client organizations.
Target Audience
Primary customers are healthcare sector leaders in Brazil, including pharmaceutical companies, medical device manufacturers, and healthcare organizations requiring strategic market access and evidence-based decision-making support.
Features
- ATS Intelligence integration combining Health Economics, Datatech, and Research for robust health technology assessments
- Development of key products including ANS and Conitec dossiers, simulators, and pricing strategy tools
- Official representation of MIT Technology Review Brasil and Harvard Business Review Summit for institutional credibility and global thought leadership
- Communication and media services that build authority, thought leadership, and qualified scientific evidence dissemination
- Academy programs integrating theory and practice to train professionals in interpreting evidence and navigating healthcare system complexity
- Flexible, systemic consulting model adapted to each client's context rather than standardized playbooks