ORIGHT provides blockchain-based automated tracking devices and a digital platform for farmers to access high-quality silage, enhancing livestock health and productivity. By digitizing the supply chain, ORIGHT improves transparency and trust among over 100,000 farmers, resulting in increased milk yield and reduced feed costs.
Funding
Funding not disclosed
Founders
Product
Problem
Smallholder dairy farmers often lack access to quality livestock feed, leading to reduced milk production and income. Existing supply chains for silage, a key feed source, are often fragmented and lack transparency, making it difficult for farmers to verify the quality and source of their feed. This lack of trust and information asymmetry hinders farmers from optimizing their feed management practices.
Solution
ORIGHT provides a blockchain-based platform that connects farmers with suppliers of high-quality silage, ensuring transparency and traceability throughout the supply chain. The platform uses IoT-enabled tracking devices to monitor the silage from production to delivery, providing farmers with verifiable information about its quality and origin. By digitizing the supply chain, ORIGHT fosters trust and enables farmers to make informed decisions about their livestock feed, ultimately leading to improved milk yield and reduced feed costs. The platform also offers a mobile application for farmers to track their milk supply to dairies, view payment details, and access financial services.
Target Audience
ORIGHT primarily targets smallholder dairy farmers seeking access to high-quality silage and transparent supply chain information, as well as dairy collection centers and dairies aiming to improve milk quality and traceability.
Features
- Blockchain-based tracking of silage from source to farmer, ensuring transparency and traceability
- IoT-enabled tracking devices to monitor silage quality and location in real-time
- Mobile application for farmers to track milk supply, payments, and access financial services
- E-DPU integration for real-time milk testing at collection centers with SMS/notification receipts for farmers
- Data analytics dashboards for collection centers and dairies to monitor milk volume, quality (FAT/SNF), and adulteration levels
- Farmer profiles with tranche details and payment options
- End consumer access to daily nutritional value and provenance tracking of milk