Ordinaryfolk runs two digital health brands—Zoey for women and Noah for men—that provide telemedicine consultations, personalized care plans, and discreet home delivery of prescription and over‑the‑counter treatments for common conditions such as sexual health, hair loss, hormones, weight and sleep issues. Operating in Singapore, Hong Kong and Japan, the service offers affordable, confidential care through board‑certified clinicians and AI‑driven intake tools, eliminating the need for in‑person visits.
Funding
$5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
MSFounders
Product
Problem
Many people face everyday health concerns—such as sexual health, hair loss, weight management, mental wellbeing, and hormonal or sleep issues—but encounter barriers like stigma, costly clinic visits, inconvenient appointments, and lack of personalized, discreet care.
Solution
Ordinaryfolk operates two digital health brands, Zoey for women and Noah for men, delivering end‑to‑end medical services for common yet often under‑discussed conditions. Users access licensed clinicians through an online platform that provides confidential consultations, diagnosis, and prescription‑backed treatments without the need for in‑person visits. The service integrates personalized care plans, discreet home delivery of medications or products, and ongoing digital follow‑up to ensure adherence and adjust therapy as needed. By leveraging a region‑specific presence in Singapore, Hong Kong, and Japan, Ordinaryfolk tailors its offerings to local regulations while maintaining a unified, affordable experience across Asia. The model aims to make healthcare feel effortless, inclusive, and affordable for everyday people.
Target Audience
Primary customers are adult men and women in Singapore, Hong Kong, and Japan seeking convenient, private treatment for everyday health issues such as sexual performance, hair loss, weight management, mental health, hormones, and sleep.
Features
- Telemedicine consultations with board‑certified doctors specialized in sexual health, dermatology, endocrinology, nutrition, and mental health
- Prescription‑only treatments and over‑the‑counter products shipped discreetly to the user’s address
- AI‑driven intake questionnaires that generate personalized care plans and medication recommendations
- Continuous digital follow‑up and progress tracking via a mobile/web portal
- Pricing structured for affordability, with transparent fees and no hidden costs
- Multi‑country compliance ensuring local regulatory adherence while offering a seamless cross‑border experience