Orbit Metrics offers a fully managed, cloud‑based data warehouse that automatically connects to a business’s marketing, social, and website tools, extracts and cleans the raw data, and delivers it in secure, role‑based dashboards.
Funding
Funding not disclosed
Founders
Product
Problem
Small businesses often rely on multiple marketing, social media, and website tools that generate data in separate silos, requiring manual extraction, cleaning, and analysis. This fragmented process consumes significant time, introduces errors, and delays actionable insights needed for growth decisions.
Solution
Orbit Metrics provides a fully managed, cloud‑based data warehouse that automatically connects to a business’s existing marketing, social, and site platforms. The service extracts raw data, performs ETL (extract, transform, load) to clean and normalize it, and then generates detailed metrics and trend analyses. Interactive dashboards present both high‑level and granular performance indicators, enabling owners to quickly understand their operations without building spreadsheets or hiring specialized data staff. By acting as a virtual Chief Information/Data Officer, Orbit handles infrastructure, data migration, and ongoing reporting, freeing users to focus on strategic actions.
Target Audience
Orbit Metrics targets small to mid‑size business owners and their leadership teams who need comprehensive data insights but lack in‑house data engineering resources.
Features
- Secure cloud data warehouse that aggregates data from unlimited marketing, social, and website tools
- Automated ETL pipeline that cleans, normalizes, and enriches raw data for accurate analysis
- Pre‑built and customizable dashboards displaying macro‑level trends and micro‑level metrics
- Continuous data refresh and real‑time reporting to reduce time‑to‑insight
- Managed service covering infrastructure setup, data migration, and ongoing maintenance
- Role‑based access controls and encryption to ensure data security and compliance