Jacob Farrugia
Founder
Orbit
Orbit helps professional services firms generate leads by activating their existing employee and alumni networks. The platform identifies individuals best positioned to make warm introductions and uses behavioral science to prompt them at opportune moments, integrating these referrals directly into the sales pipeline.
Updated 7 months ago
Funding
Funding rounds are not available yet.
Founders
Product
Problem
Many professional services firms struggle to generate new business, as traditional cold outreach methods yield low conversion rates and fewer than 10% of employees actively make warm introductions. This reliance on inefficient outreach channels overlooks the significant potential within existing professional networks.
Solution
Orbit provides a platform designed to activate dormant professional networks for lead generation, shifting focus from cold outreach to leveraging warm introductions. The system facilitates the identification of individuals within an organization's employee and alumni network who are best positioned to make relevant referrals. By employing behavioral science principles, Orbit nudges these individuals to act at opportune moments, thereby generating warm, trackable leads. These referrals are then integrated directly into the sales pipeline, streamlining the business development process.
Target Audience
The platform targets professional services firms, including consulting, legal, and financial services, that rely on network-based business development.
Features
- Network analysis to identify optimal referrers based on relationships and timing.
- Behavioral nudges and smart prompts to encourage referral actions.
- Integration with LinkedIn and CRM systems for network data enrichment.
- Automated tracking and reporting of referral activity and conversion.
- Referral incentive management for motivating network participation.
- Behavioral science-backed design to overcome common referral friction points.