Orb provides a no-code platform that uses generative AI to enable businesses to create and deploy mobile Web AR experiences easily. Users define goals and guidelines, and the platform dynamically generates interactive content accessible via smartphone browsers. The service includes analytics to track user engagement and assess the economic value of deployed AR campaigns.
Funding
Funding not disclosed
Founders
Product
Problem
Creating augmented reality (AR) experiences typically requires specialized skills, dedicated software, and can be financially prohibitive for many businesses. This limits the accessibility of AR as a marketing and engagement tool, preventing wider adoption across various industries.
Solution
Orb is a no-code web platform that empowers businesses to easily create and distribute personalized AR experiences using generative AI. The platform removes the technical barriers and financial constraints associated with traditional AR development, enabling users to design interactive AR content without prior experience. By leveraging generative AI algorithms, Orb simplifies the content creation process, allowing users to define their goals, target audience, and business guidelines, and then automatically generate AR experiences. These experiences can be easily shared with audiences via QR codes or direct links, making them accessible on any smartphone.
Target Audience
Orb targets businesses, brands, and marketing agencies seeking to leverage augmented reality for enhanced customer engagement without requiring specialized AR development skills or significant upfront investment.
Features
- No-code AR creation environment accessible through a web browser
- Generative AI algorithms for automated content creation based on user-defined parameters
- QR code and link-based distribution for seamless access on mobile devices
- User interface for interactive and dynamic content generation
- Analytics dashboard to track user interactions, engagement, and financial impact