Optty provides a financial software platform that integrates a buy now pay later (BNPL) option through a single developer-friendly API, enabling e-commerce sites to implement multiple payment methods quickly. This solution addresses the complexity of managing individual BNPL integrations, allowing businesses to enhance conversion rates and attract a broader customer base by offering flexible payment options.
Funding
$33.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
E-commerce businesses face challenges in offering diverse payment options due to the complexity of integrating and managing multiple payment providers. This often leads to increased development efforts, higher operational costs, and a fragmented customer experience.
Solution
Optty provides a universal payments platform that simplifies the integration and management of various payment methods, including Buy Now Pay Later (BNPL), digital wallets, credit/debit cards, and crypto, through a single API. This platform enables merchants, payment service providers (PSPs), and banks to quickly activate and scale payment solutions tailored to their needs. By offering a unified integration, Optty reduces the technical overhead associated with managing multiple payment gateways, allowing businesses to enhance conversion rates, expand their global reach, and provide customers with more flexible payment options. The platform also supports additional services such as fraud protection, 3DS2, and carbon calculators, providing a comprehensive payment solution.
Target Audience
Optty targets e-commerce merchants, payment service providers (PSPs), banks, and acquirers looking to streamline payment integrations, expand their global reach, and offer diverse payment options to customers.
Features
- Single API integration for 9 payment architectures, including BNPL, digital wallets, credit/debit cards, bank transfers, crypto, P2P, gift cards, loyalty/points, and payouts
- Access to over 135 payment methods, 120 currencies, and 140 countries
- White-label capability for acquirers, PSPs, gateways, and orchestrators
- Omnichannel experience across e-commerce, IVR, and in-store channels
- Fraud prevention services to protect businesses and reduce chargebacks
- Customizable Hosted Payment Page for a professional checkout experience
- Integration with additional services like 3DS2, carbon calculator, and network tokenization
- 2 and 3 Level hierarchy for streamlined scaling with gateway and merchant partners