Opt Out Advertising offers a privacy‑compliant ad server that delivers contextual ads across display, video, CTV and in‑app formats without using cookies, device IDs, or personal data. Its AI‑driven targeting and real‑time optimization increase fill rates and CPMs for publishers while giving advertisers a managed and self‑service DSP to reach consent‑less audiences. The platform includes brand‑safe verification, frequency‑capping and compliance tools aligned with European privacy regulations.
Funding
Funding not disclosed
Founders
Product
Problem
Publishers lose monetizable inventory when users reject tracking, and advertisers struggle to reach the growing segment of privacy‑conscious users due to cookie bans and strict GDPR/ePrivacy regulations. This results in reduced revenue for publishers and fragmented audience coverage for advertisers.
Solution
Opt Out Advertising provides a fully privacy‑compliant ad serving ecosystem that enables publishers to monetize consentless traffic across display, video, CTV and in‑app formats. The platform uses AI‑driven contextual targeting and real‑time page analysis to match ads to content without collecting personal data or using cookies. A proprietary optimization algorithm continuously learns from consentless traffic patterns to maximize fill rates and CPMs. Advertisers gain access to a managed service DSP and a self‑service interface that deliver brand‑safe, high‑attention inventory to users who have opted out of tracking. All transactions are secured, audit‑ready, and aligned with current and upcoming European privacy legislation.
Target Audience
Primary customers are digital publishers and broadcasters seeking to unlock revenue from non‑consenting users, and advertisers or agencies that need to reach privacy‑first audiences across multiple media channels.
Features
- 100 % privacy‑compliant ad server that operates without cookies, device IDs, or personal data collection.
- Contextual targeting engine powered by natural language processing and machine‑learning to analyze page content, keywords, sentiment, weather and events.
- Omnichannel support for display, video, connected‑TV and in‑app ad formats within a single unified platform.
- Cookieless frequency‑cap mechanism that enforces impression limits without server calls, preserving user anonymity.
- AI‑based optimization algorithm that predicts demand and allocates consentless inventory in real time for higher fill and revenue.
- Managed‑service DSP and self‑service programmatic interface offering fixed‑CPM and real‑time bidding options.
- Brand‑safe inventory verification, creative rehosting tool and compliance checker to ensure regulatory adherence.