Optify provides an optical e‑commerce platform that syncs a practice’s real frame inventory from its EHR to a branded website, enabling patients to browse, virtually try on frames, and receive automated pre‑shop SMS messaging before their appointment. This pre‑shopping workflow boosts capture rates by 10‑13% and increases average spend by up to 20%, giving independent practices real‑time insights into frame popularity and faster in‑office sales.
Funding
Funding not disclosed
Founders
Product
Problem
Independent optical practices often have static websites that showcase brand logos but do not allow patients to browse or try on the actual frames they carry, leading to lost walk‑out revenue. Patients typically research eyewear online and end up purchasing from large retailers that provide interactive browsing experiences. This gap reduces capture rates and average spend for optometrists and opticians.
Solution
Optify offers a cloud‑based e‑commerce platform that synchronizes a practice’s real‑time frame inventory directly from its EHR and presents it on a dedicated storefront. The platform includes an AI‑driven virtual try‑on tool that lets patients view frames on their face, save favorites, and request price quotes before their appointment. Automated pre‑shop SMS messages remind patients of their upcoming exam and provide a link to the online catalog, encouraging early engagement. Opticians receive a dashboard showing which frames each patient has tried and saved, allowing them to focus the in‑office consultation on preferred styles. Real‑time analytics track browsing, try‑on, and conversion metrics, helping practices optimize inventory and marketing decisions. The solution can be deployed in days without needing new photos or extensive IT work.
Target Audience
The primary customers are independent optometry and ophthalmology practices that sell frames and lenses on‑site and want to increase optical revenue. Secondary users include opticians and practice managers who handle frame selection and inventory planning.
Features
- Direct inventory sync from the practice’s EHR, supporting thousands of frames without manual data entry
- AI‑powered virtual try‑on that overlays frames on a live webcam feed with shape, color, and material filters
- Automated pre‑shop SMS messaging that delivers personalized links to the patient’s online catalog before the appointment
- Patient-facing storefront where users can browse, save favorites, and request price quotes in real time
- Optician dashboard showing individual patient preferences, try‑on history, and saved selections
- Real‑time analytics on frame views, try‑ons, saves, and conversion rates to inform inventory and marketing