The startup offers a marketing optimization platform tailored for optometrists, enabling them to manage and sell eyewear inventory online while enhancing patient engagement. This solution provides a unified customer experience across digital and in-office channels, addressing the challenge of fragmented patient interactions in the optical industry.
Funding
$2.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Independent optometry practices face challenges in competing with larger retailers who have invested heavily in online presence and patient engagement, leading to lost revenue and reduced capture rates. Many practices struggle to showcase their eyewear inventory online and lack the tools to effectively engage patients throughout their buying journey. This results in patients browsing and purchasing eyewear from competitors, both online and in-store.
Solution
Optify provides an omnichannel platform designed to help independent eye care practices increase revenue and improve patient engagement. The platform enables practices to create a professional website with integrated eyewear inventory, offering patients a modern browsing experience similar to major retailers. Optify automates patient communication, sending personalized messages to encourage pre-appointment frame selection, re-engaging walk-outs, and promoting second-pair purchases. By connecting to the practice's EHR system, Optify streamlines inventory management, automates marketing, and provides insights into patient preferences and sales performance.
Target Audience
Optify targets independent optometry practices looking to enhance their online presence, increase eyewear sales, and improve patient engagement in a competitive market.
Features
- Professional website design with customizable templates optimized for SEO
- Automatic, daily synchronization of in-stock eyewear inventory
- Virtual try-on functionality powered by FittingBox
- Integration with EHR/Practice Management Systems for streamlined workflows
- Automated email and SMS marketing campaigns for patient engagement
- Pre-appointment frame browsing to prepare patients for in-office selection
- Multi-location support for practices with multiple locations
- Advanced analytics and ROI reporting to track the impact of online engagement on sales