Optical‑X provides an AI‑driven cloud platform that unifies ordering, inventory management, and benefit verification for eyewear, contact lenses, and dry‑eye products across independent eye‑care practices. The system integrates with EHRs via FHIR APIs, offers an omni‑channel patient portal, and includes the TWELVE84® pre‑configured eyewear line to simplify catalog management and pricing. Frame manufacturers can also use a built‑in SDK to list collections directly within the marketplace.
Funding
Funding not disclosed
Founders
Product
Problem
Eye care practices face mounting pressure from big‑box retailers and e‑commerce platforms that offer broader style selections, lower prices, and 24/7 ordering, while patients increasingly demand transparent pricing and convenient purchasing options. This market shift forces independent providers to manage fragmented product catalogs, manual inventory workflows, and limited digital engagement, leading to reduced patient loyalty and lower practice profitability.
Solution
Optical‑X delivers an AI‑enhanced, end‑to‑end optical commerce platform that consolidates eyewear, contact lenses, and dry‑eye therapeutics into a single, cloud‑hosted ordering hub. The system leverages machine‑learning algorithms to match product assortments with patient benefit eligibility, optimize pricing, and predict inventory needs, reducing manual order entry and stockouts. Its proprietary TWELVE84® line provides a ready‑to‑sell, premium‑quality packaged eyewear collection at cost‑effective price points, enabling practices to expand their offering without additional SKU management. An omni‑channel interface synchronizes in‑office point‑of‑sale with a consumer‑facing web portal, allowing patients to browse, select, and purchase at any time while maintaining the practice’s brand experience. Integrated APIs connect to major EHR and practice‑management systems, ensuring seamless claim submission and benefit verification. Brand‑partner modules expose a programmable marketplace for frame manufacturers to showcase collections directly within the platform, driving co‑marketing opportunities and differentiated revenue streams.
Target Audience
The primary customers are independent eye‑care practices and optometry groups seeking to modernize their product catalog and improve patient purchasing experience, as well as frame manufacturers looking for a digital distribution channel.
Features
- Unified cloud ordering dashboard with AI‑driven product recommendation, price optimization, and demand forecasting
- Real‑time inventory synchronization across in‑office POS and patient web portal via FHIR‑compatible APIs
- TWELVE84® packaged eyewear line: pre‑configured frames and lenses with bundled pricing and automated fulfillment
- Omni‑channel checkout experience supporting desktop, mobile, and in‑practice kiosks with single sign‑on
- EHR integration layer for automatic benefit eligibility checks, claim generation, and patient record updates
- Brand partnership SDK enabling manufacturers to upload digital assets, configure pricing rules, and track sales analytics
- Secure, HIPAA‑compliant data storage with role‑based access controls and end‑to‑end encryption