Optable provides a data collaboration platform that enables publishers and advertisers to create secure, no-code data clean rooms for planning, activating, and measuring advertising campaigns while maintaining user privacy. The solution addresses the challenge of effective audience data activation in a privacy-centric environment, allowing for real-time integration with major ad serving and buying platforms.
Funding
$43.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
TVFounders
Product
Problem
The increasing focus on user privacy and the phasing out of third-party cookies create challenges for publishers and advertisers in planning, activating, and measuring advertising campaigns effectively. Traditional methods of audience data activation are becoming less viable, hindering the ability to deliver targeted and relevant advertising while respecting user privacy preferences.
Solution
Optable offers a data collaboration platform that enables secure, no-code data clean rooms, allowing publishers and advertisers to collaborate on advertising campaigns while maintaining user privacy. The platform facilitates privacy-safe planning, activation, and measurement of advertising efforts through real-time integration with major ad serving and buying platforms. Optable empowers businesses to unlock the full potential of their data by providing powerful identity tools and audience management capabilities for fast business insights and advertising activations. The platform's interoperability ensures effortless activation across ecosystems, allowing users to upload data from any cloud location and match seamlessly with partners, regardless of data location.
Target Audience
The primary users are publishers and advertisers seeking to enhance their advertising strategies through privacy-safe data collaboration.
Features
- No-code data clean room applications for easy collaboration with any party
- Real-time integration with key data sources and business systems
- Powerful identity tools and audience management capabilities
- Interoperable platform deeply integrated with major ad serving and ad buying platforms
- Seamless data upload from any cloud location
- Flash Nodes for scaling collaborations, requiring only one party to be an Optable customer
- Integration with data warehouses for easy connection