OpinionX is a survey tool that enables product teams to rank and segment customer priorities through structured voting methods, automatically converting votes into clear, ranked results. This allows teams to identify the most critical problems and features for their key customer segments, enhancing data-driven decision-making in product development.
Funding
$120K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Product teams often struggle to accurately prioritize customer needs and feature requests, leading to development efforts that may not align with actual customer value. Traditional survey methods can be ineffective in capturing the nuances of customer preferences and segment-specific priorities. This can result in wasted resources and missed opportunities to address critical customer pain points.
Solution
OpinionX is a survey platform that enables product teams to rank and segment customer priorities through structured voting methods. The platform offers a variety of ranking methods, including order rank, pair rank, points rank, and agree rank, to capture different dimensions of customer preference. OpinionX automatically converts votes into ranked results, providing clear insights into the most critical problems and features for different customer segments. Advanced segmentation features allow teams to visually compare and cluster participant groups, helping them spot key insights and anomalies faster.
Target Audience
OpinionX is designed for product teams, UX researchers, and product managers who need to understand and prioritize customer needs for product development and roadmap planning.
Features
- Multiple ranking methods: Order Rank, Pair Rank, Points Rank, and Agree Rank
- Automated conversion of votes into ranked results
- Segmentation analysis to compare preferences across different customer groups
- Ability to crowdsource new ranking options directly from participants
- Text response block for collecting open-ended feedback
- Multiple-choice questions for collecting demographic data
- Email collection for identifying participants for follow-up interviews
- Customizable welcome and finish pages