Opinion Diagnostics offers tools that help political campaigns, advocacy groups, and businesses measure and influence public opinion. Their platform enables clients to discover, analyze, and act on how target audiences think and feel, providing data-driven insights to shape messaging and strategy.
Funding
Funding not disclosed
Founders
Product
Problem
Political campaigns, advocacy groups, and businesses often lack timely, granular insight into how the public perceives them and their messages, making it difficult to adjust strategies or influence opinion effectively.
Solution
Opinion Diagnostics offers a platform that captures real‑time sentiment data from target audiences and applies predictive analytics to forecast opinion shifts. Users can explore customizable dashboards that break down sentiment trends by demographic segments, enabling identification of messaging opportunities and assessment of outreach impact. The system continuously updates its models as new data arrive, allowing clients to refine tactics based on current public mood. By integrating data collection, analysis, and influence tools in a single suite, the platform supports data‑driven decision making throughout campaign cycles.
Target Audience
Primary customers are political campaign teams, advocacy organizations, and corporate marketing departments that need to monitor and shape public opinion among specific voter or consumer segments.
Features
- Real‑time sentiment tracking from multiple data sources (social media, surveys, news)
- Predictive analytics that model future opinion trends and scenario outcomes
- Customizable dashboards with demographic filters and visualizations of sentiment trajectories
- Tools for testing and optimizing messaging, including A/B testing and impact measurement
- Exportable reports and API access for integration with existing campaign management systems