Opensend identifies high-intent website visitors to enable conversion and customer retention across multiple channels. The platform resolves anonymous traffic identities and enriches data to create targeted persona cohorts for marketing campaigns. This solution helps businesses re-engage customers and recover bounced email addresses to maximize marketing ROI.
Funding
Funding not disclosed
Founders
Product
Problem
Many website visitors leave without making a purchase, remaining anonymous and untargetable, resulting in lost revenue opportunities for businesses. Traditional retargeting methods are becoming less effective due to increasing privacy restrictions and the decline of third-party cookies.
Solution
Opensend provides a solution to identify and convert engaged website visitors who would otherwise remain anonymous. Using proprietary technology, Opensend captures email addresses, device data, and other identifiers of high-intent visitors in a privacy-compliant manner. This enables businesses to retarget these previously unidentified visitors through email, ads, and postal campaigns, increasing conversion rates and revenue. By focusing on first-party data and behavioral signals, Opensend helps businesses build targeted audiences and personalize their marketing efforts for optimal ROI. The platform integrates seamlessly with existing marketing stacks, allowing for automated email sequences and programmatic advertising based on visitor behavior.
Target Audience
Opensend primarily targets e-commerce businesses and direct-to-consumer (DTC) brands seeking to increase customer acquisition, improve retention, and maximize the value of their website traffic.
Features
- Identifies 25-35% of anonymous website visitors, focusing on real human traffic and excluding bots.
- Captures email addresses, device data, and physical addresses for multi-channel retargeting.
- "OpenMatch" technology matches 4x more visitors for ad retargeting, including iOS users.
- Automated email capture to grow email lists 3x faster, paying only for high-intent emails.
- Multi-channel retargeting capabilities across email, programmatic ads, and personalized postcards.
- "Reconnect" feature identifies existing customers returning to the site from previously unknown devices or browsers.
- Integrates with existing CRM/ESP systems like Klaviyo and Shopify for seamless workflow.
- Compliant with US laws, including CAN-SPAM and CCPA, ensuring data privacy and security.
- Proprietary identity graph offers a comprehensive view of aggregated engagement and transactional data, protected by end-to-end encryption.