This startup provides a research platform that analyzes the spread of online information to understand its impact on public discourse and real-world activities. It helps users contextualize how digital content influences societal conversations and offline behavior.
Funding
$20K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Researchers, journalists, and social enterprises need tools to effectively analyze the spread of online information and its potential impact on public discourse and real-world events. Existing solutions often lack transparency, are difficult to customize, or fail to integrate with existing workflows. This makes it challenging to identify emerging trends, track coordinated online activity, and contextualize the influence of digital content.
Solution
Open Measures provides an open-source platform designed to democratize access to tools that identify online extremism and defend against offline harm. The platform enables users to investigate online trends, from health tips and climate data to targeted harassment campaigns and information operations, by offering a suite of analysis tools and a public API. Open Measures allows users to query a database of sources using boolean queries to surface media and text results, create visualizations, and conduct in-depth research into multimedia and text-based collected data. The platform also offers options for targeted collection of data by allowing users to add any keyword, profile, or channel for targeted collection.
Target Audience
The primary target audience includes academics, journalists, research teams, and social enterprises who investigate online trends, monitor disinformation, and study the impact of online activity on public discourse and offline events.
Features
- Timeline tool to track the frequency a term is mentioned within a selected data source
- Search tool to view content containing a configured search term across different sources
- Activity tool to identify users frequently using a unique term
- Link Counter to generate a graph that counts links in content containing chosen keywords
- Network Graph to discover cross-platform networks of influence
- Public API endpoints for querying the data store programmatically
- Ability to submit crawl requests for targeted data collection
- Multimedia analysis enriched by image captioning and optical character recognition