OpenFunnel is a real‑time B2B go‑to‑market intelligence platform that continuously discovers and enriches companies and contacts with live signals such as hiring events, social activity, technographic changes, and competitor engagement. Its API‑first design lets GTM teams search accounts by traits or signals, deploy custom signal workflows, and automatically score and tier prospects based on inferred pain, urgency, and relevance, with each insight fully sourced and contextualized.
Funding
$1.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
2OFounders
Product
Problem
Sales and GTM teams rely on static lead lists and generic intent data that quickly become outdated, leading to missed buying windows and low engagement rates. Traditional databases lack real-time, contextual signals tied to specific companies and decision‑makers, making it hard to prioritize outreach based on actual market activity.
Solution
OpenFunnel provides a real‑time intelligence platform that continuously discovers and enriches companies and contacts using live market signals such as hiring events, social engagement, technographic changes, and competitor activity. Each insight is inferred, contextualized, and includes source references and reasoning, enabling teams to understand the “why” behind a signal. The platform lets users search accounts by traits, deploy custom signal workflows, and automatically score and tier accounts based on pain, urgency, and relevance. Integrated APIs and bi‑directional syncs with CRM systems (e.g., HubSpot, Salesforce, Apollo) keep the enriched data fresh in existing sales tools, allowing reps to act on high‑intent opportunities as they arise.
Target Audience
OpenFunnel is aimed at B2B GTM teams—including sales development, account executives, and RevOps—who need high‑context, trigger‑based prospecting and real‑time enrichment of their existing account lists.
Features
- 99.98% real‑time signal coverage across hiring, social posts, technographic evidence, and competitor engagement
- Search accounts by traits, live signals, or combined queries; retrieve full enriched context for companies and contacts
- Deploy customizable signal workflows that continuously surface new in‑market accounts and decision‑makers
- Automated scoring and tiering of accounts based on inferred pain, urgency, and relevance
- API‑first design with endpoints for account lookup, batch enrichment, audience management, and insight retrieval
- Two‑way integrations with HubSpot, Salesforce, Apollo, and Clay to sync signals, contacts, and outreach messages directly into existing CRMs
- Each insight includes source references and reasoning, enabling transparent, data‑driven outreach strategies