OOH My Media is a digital marketplace that simplifies out-of-home media buying for agencies and advertisers in Brazil. The platform connects buyers with OOH media providers, offering tools for campaign planning, negotiation, and verification to streamline the entire media transaction process.
Funding
Funding not disclosed
Founders
Product
Problem
The process of planning, purchasing, and managing out-of-home (OOH) media campaigns is often fragmented and inefficient, involving manual outreach and a lack of standardized data. This complexity hinders agencies and advertisers from optimizing their OOH media spend and achieving desired campaign outcomes.
Solution
OOH My Media operates as a digital marketplace connecting agencies and advertisers with OOH media providers across Brazil. The platform streamlines the entire media buying lifecycle, from initial planning and negotiation to campaign execution and verification. By aggregating inventory and providing enriched audience data, OOH My Media facilitates more efficient and transparent OOH media transactions. The platform aims to simplify the process, making it comparable to digital media buying for ease of use and accessibility.
Target Audience
The platform serves advertising agencies, direct advertisers seeking to run OOH campaigns, and out-of-home media providers looking to expand their sales reach.
Features
- Centralized marketplace for discovering and booking out-of-home media inventory from various providers.
- Tools for campaign planning, including location-based search and audience data integration.
- Direct negotiation capabilities between buyers and media owners within the platform.
- Campaign management features for delivering creative assets and tracking campaign progress.
- Verification of media placement and campaign delivery through integrated checking mechanisms.
- Self-service platform designed for ease of use by agencies and advertisers.
- Inventory management tools for media owners to list and manage their available assets.