Onyxproject provides a cloud‑based supply‑side targeting platform that aggregates premium CTV, video, and display inventory and audience data into a single feed. Marketers can activate real‑time audience segments directly within major DSPs, using AI‑driven bid optimization to lower cost per acquisition and improve win rates, while the integrated dashboard offers inventory quality scores and performance analytics.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers and agencies often lack direct access to premium inventory and high-quality audience data across connected TV, video, and display channels, leading to inefficient media buying, higher cost per acquisition (CPA), and lower campaign win rates.
Solution
Onyxproject offers a supply‑side targeting platform that aggregates premium data and inventory from CTV, video, and display sources into a single interface. The solution enables marketers to activate audience segments directly within leading demand‑side platforms, reducing the friction of manual data imports. By leveraging real‑time supply‑side signals, the platform optimizes bid strategies to achieve lower CPAs and higher win rates. Integrated analytics provide visibility into inventory quality and campaign performance, allowing continuous refinement of targeting criteria. The service is delivered as a cloud‑based solution that scales with campaign volume and supports automated workflows.
Target Audience
Primary customers are performance marketers, media agencies, and brand advertisers who run programmatic campaigns across CTV, video, and display and seek higher efficiency and better inventory quality.
Features
- Unified access to premium CTV, video, and display inventory through a single supply‑side data feed
- Real‑time audience targeting that can be activated directly within major DSPs and ad servers
- AI‑driven bid optimization to lower cost per acquisition and improve win rates
- Cross‑channel inventory mapping to ensure consistent reach and frequency across formats
- Dashboard with performance metrics, inventory quality scores, and spend analytics
- API and pre‑built integrations for seamless activation within existing programmatic workflows