Onthelook offers a fashion app that enables users to create and explore over 145,000 curated lookbooks, facilitating personalized outfit selection and style inspiration. The platform addresses the challenge of outfit planning by providing a comprehensive visual database of fashion combinations tailored to various styles and occasions.
Funding
$7.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals struggle with outfit planning and style inspiration, often finding it challenging to create cohesive and personalized looks from their existing wardrobe or to discover new fashion combinations. The process of curating outfits can be time-consuming and overwhelming, especially when trying to stay updated with current trends and diverse styles.
Solution
Onthelook provides a mobile application designed to streamline outfit creation and style discovery. The platform offers a vast, searchable database of over 145,000 curated lookbooks, enabling users to explore diverse fashion combinations tailored to various styles, occasions, and garment types. By providing a comprehensive visual resource, Onthelook simplifies the process of personalized outfit selection, allowing users to effortlessly find inspiration and create stylish ensembles. The app aims to address the common pain points of outfit planning by offering a readily accessible and visually engaging platform for fashion exploration.
Target Audience
The primary target audience includes fashion-conscious individuals, style enthusiasts, and anyone seeking inspiration and assistance with outfit planning and personalized style development.
Features
- Extensive library of over 145,000 curated lookbooks.
- Searchable database categorized by garment type (e.g., Outer, Top, Bottom, Knit, Cap, Bag, Shoes, Accessories).
- Filtering options based on style preferences (e.g., Minimal, Easy Casual, Business, American, Street, City Boy, Onemile Wear, Sporty, Unique, Retro, Lovely, Modern).
- Lookbooks tagged with gender (M/W) to refine search results.
- Mobile application for convenient access and on-the-go style inspiration.