Onsights provides real-time shopper behavior analytics by utilizing existing camera systems to track customer journeys from entry to purchase. This technology delivers actionable insights on foot traffic, dwell times, and in-store interactions, enabling retailers to optimize layouts and marketing strategies without the need for additional hardware.
Funding
$15.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brick-and-mortar retailers and property managers lack comprehensive, real-time insights into shopper behavior within their physical spaces. Existing solutions often rely on limited data sources, expensive hardware, or provide only basic metrics like foot traffic and dwell times, failing to capture the complete customer journey. This lack of granular data hinders effective optimization of store layouts, marketing strategies, and tenant placement.
Solution
Onsights provides shopper behavior analytics by leveraging existing camera systems to track customer journeys from the moment they enter a property to the point of purchase. The platform identifies and tracks thousands of simultaneous shoppers, providing insights into foot traffic, dwell times, in-store interactions, and cross-shopping patterns. By analyzing this data, retailers and property managers can understand how shoppers navigate their spaces, optimize store configurations to improve the customer experience, measure the impact of marketing promotions, and determine optimal tenant placement. The AI-powered technology is designed to be lightweight, requiring no new hardware, and is compliant with CCPA and GDPR regulations.
Target Audience
The primary target audience includes brick-and-mortar retailers, shopping mall operators, and property managers seeking to optimize store layouts, marketing strategies, and tenant placement based on real-time shopper behavior data.
Features
- Real-time shopper tracking and identification using existing camera infrastructure
- Analysis of shopper journeys, including entry and exit points, dwell times, and pathing
- Identification of cross-shopping patterns and popular product adjacencies
- Measurement of in-store marketing campaign effectiveness
- Built-in dashboards and analytics for visualizing shopper behavior data
- AI-powered technology compliant with CCPA and GDPR regulations