OnPoint Personalization supplies retail stores with premium laser-engravable merchandise and a professional laser machine, enabling customers to personalize items on the spot. This turnkey program requires no capital investment and targets venues like destination hotels, golf clubs, and event centers. Retailers can expect a 10-15% increase in current sales and 40% more revenue on personalized items.
Funding
Funding not disclosed
Founders
Product
Problem
Retail stores struggle to differentiate themselves in a competitive market and often miss opportunities to increase revenue per customer. Standard merchandise offers little incentive for customers to choose one store over another or make impulse purchases, leaving retailers with flat sales and no compelling reason for customers to visit.
Solution
OnPoint Personalization provides a turnkey laser personalization program that allows retail stores to offer on-the-spot customization of premium items. The company supplies stores with laser-engravable merchandise and a professional laser machine, so customers can personalize products like gifts, souvenirs, and keepsakes while they shop. This instantly transforms a standard retail visit into an interactive destination experience, helping stores stand out from competitors. The program requires no capital investment from the retailer, making it an accessible, low-risk addition to existing operations. OnPoint's approach is designed to boost both foot traffic and average transaction value by making every item a potential custom purchase.
Target Audience
Primary customers are destination hotels and resorts, golf and country clubs, colleges and schools, casinos, souvenir and gift shops, and event centers or wedding venues looking to add a premium personalization service.
Features
- Full-service turnkey program that includes both laser-engravable inventory and the laser machine hardware
- No upfront capital investment required for retailers to launch in-store personalization
- On-the-spot personalization capability that eliminates customer wait times and encourages impulse purchases
- Targeted merchandise selection for the retail environment, covering categories like souvenirs, gifts, and luxury items
- Streamlined partner onboarding process via an inquiry form to quickly assess fit and set up the program