OnPitch
OnPitch is a fan-engagement platform that lets artists and creators collect, organize, and directly reach their audience through SMS, email, and WhatsApp, bypassing social media algorithms. It offers customizable fan intake pages, geo-targeting by city, and integrations with Instagram and Shopify, with a drag-and-drop newsletter builder for multimedia-rich campaigns. The platform emphasizes full data ownership, allowing artists to export their subscriber lists at any time.
- Marketing Technology
- Creator / Creative Economy
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Artists and creators struggle to reach their own audiences because social media algorithms bury their content, often resulting in less than 3% of followers seeing a post. This forces them to rely on rented access and pay-to-play models, leaving their most valuable asset—their fan list—vulnerable and underutilized.
Solution
OnPitch provides a centralized audience-engagement platform that gives artists direct, reliable access to their fans through SMS, email, and WhatsApp. The platform includes customizable fan intake pages to capture contact information, geo-targeting to reach fans by city, and integrations with Instagram and Shopify to onboard followers and customers. A built-in newsletter builder offers drag-and-drop design, templates, and multimedia integration for creating professional communications. OnPitch also supports campaign management for exclusive access, such as limited merch drops or secret shows, and provides real-time analytics to track engagement. The service emphasizes data ownership, allowing artists to export their entire subscriber list at any time.
Target Audience
Primary customers are independent musicians, artists, and creators, as well as their teams (managers, agents, label staff), who need a direct and reliable way to engage their fanbase. The platform also serves venues, labels, and agencies managing multiple artists through its organizational tier.
Features
- Unified dashboard for managing SMS, WhatsApp, and email outreach in one place
- Customizable fan intake pages with global location detection to capture a fan's country and city
- Instagram Auto-Replies that send intake links or pre-saves when fans DM a keyword or comment on a post
- Shopify sync to capture leads from store transactions
- Drag-and-drop newsletter builder with curated templates and multimedia support
- Geo-targeting with an interactive map and radius targeting for tour stops or pop-up events
- Smart segmentation to group fans by interests (e.g., "Vinyl Collectors," "VIPs") for targeted messaging
- Keyword triggers (e.g., "TEXT 'TOUR' to [number]") for capturing data from the stage or merch tags
- Real-time analytics tracking open rates, click-through rates, and subscriber growth
- Full data ownership with one-click CSV export of all subscriber data