ONO develops technology-driven business models for the agriculture industry, addressing specific needs within the sector. They aim to improve efficiency and sustainability in farming through targeted technological solutions.
Funding
Funding not disclosed
Founders
Product
Problem
The agriculture industry in India faces challenges related to information asymmetry, which leads to inefficiencies, price volatility, and difficulties in accessing formal credit and supply-demand visibility for farmers, commission agents, and traders. This lack of transparency hinders trust and efficiency across the agricultural supply chain.
Solution
ONO provides a multi-sided agritech platform designed to promote transparency and increase trust within the agricultural ecosystem. The platform addresses critical pain points by offering solutions for price intelligence, market discovery, supply and demand visibility, access to formal credit, and streamlined operations. ONO's products leverage data-centric mechanisms to improve efficiencies and foster mutually beneficial collaborations among stakeholders in APMCs (Agricultural Produce Market Committees) and Mandis (wholesale markets). The platform aims to empower farmers and other ecosystem players by democratizing access to information and financial services.
Target Audience
ONO's primary target audience includes farmers, commission agents, traders, buyers, transporters, and lenders operating within the Indian agricultural ecosystem, specifically those engaged with APMCs and Mandis.
Features
- **ONO CONNECT:** A crop price and Mandi discovery platform providing real-time, accurate crop prices and location-based intelligence to locate neighboring APMCs/Mandis.
- **ONO CLICK:** A SaaS platform for commission agents and traders, offering price and market intelligence, automated ledgers, payments, collections, and digitization of APMC/Mandi operations.
- **ONO MANDI:** A mid-mile trading platform enabling supply and demand visibility, price intelligence, market discovery, and seamless connectivity among APMCs/Mandis, featuring an IP-led rating system for traders.
- **ONO CASH:** A neo-lending platform providing farmers, commission agents, and traders with timely access to formal finance through invoice discounting, working capital loans, and farmer advances, featuring hassle-free repayment options and pre-approved credit limits.
- Real-time alerts and notifications for price fluctuations and order status updates.
- Farmer Smartboard to track crop sales, credit transactions, and related details.
- Dedicated customer success managers assigned to APMCs/Mandis for quality service.