Willow designs and manufactures hands-free, leak-proof wearable breast pumps that fit entirely within a bra, utilizing hospital-grade suction technology for efficient milk extraction. This addresses the challenges of traditional pumping methods by providing mothers with the freedom to pump discreetly and comfortably while maintaining their daily activities.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional breast pumping methods often require cords, tubes, and external motors, restricting a mother's movement and making it difficult to pump discreetly. This can be especially challenging for mothers who need to pump while working, traveling, or managing other daily activities.
Solution
Willow designs and manufactures hands-free, wearable breast pumps that fit directly inside a bra, offering mothers a discreet and comfortable pumping experience. The Willow Go and Willow 360 pumps utilize hospital-grade suction for efficient milk expression without the need for external cords or dangling bottles. The pumps are app-controlled, allowing users to adjust suction levels and track pumping sessions. Willow's system aims to provide mothers with the freedom to pump on their own terms, without sacrificing performance or convenience.
Target Audience
The primary target audience includes breastfeeding mothers who seek a convenient, discreet, and hands-free pumping solution for use at work, while traveling, or during daily activities.
Features
- Hands-free, wearable design for discreet pumping
- Hospital-grade suction for efficient milk expression
- App-controlled operation for adjusting suction and tracking pumping sessions
- Willow 360 offers 100% leak-proof mobility
- Willow Go is optimized for comfort and milk output
- Available with Splashguard milk protection
- Closed system design to keep milk pure
- Easy to assemble and clean
- Insurance coverage and HSA/FSA eligibility