Onewayx provides a web‑based iCommerce platform that lets fashion, beauty and retail brands create immersive 3D virtual stores using a drag‑and‑drop builder and 360° product visualizations. The solution integrates with major eCommerce back‑ends for real‑time inventory, pricing and checkout, and includes analytics on traffic, dwell time and average order value. It is delivered as a cloud‑hosted service with auto‑scaling and WebGL rendering for desktop and mobile browsers.
Funding
Funding not disclosed
Founders
Product
Problem
Many fashion, beauty, and retail brands struggle to translate the tactile, experiential nature of physical stores into online channels, resulting in low visitor engagement, short session durations, and modest conversion rates. Existing web storefronts often rely on static images and limited interactivity, which fail to differentiate brands in a crowded digital marketplace.
Solution
Onewayx offers an iCommerce platform that enables brands to design and deploy fully immersive 3D virtual retail environments accessible via standard web browsers. The platform provides a drag‑and‑drop authoring tool for constructing walk‑through stores, placing 360‑degree product models, and adding interactive elements such as hotspots and gamified shopping triggers. Real‑time rendering powered by WebGL delivers smooth, high‑fidelity visuals without requiring specialized hardware. Seamless integration with major eCommerce back‑ends synchronizes inventory, pricing, and checkout flows, allowing customers to complete purchases without leaving the virtual space. Built‑in analytics capture metrics on traffic conversion, dwell time, and average order value, giving brands actionable insights to optimize the experience. The solution is delivered as a cloud‑hosted service, handling hosting, updates, and scalability on behalf of the client.
Target Audience
The primary customers are digital commerce teams at fashion, beauty, and retail brands seeking to enhance online shopper interaction and drive higher conversion metrics. The platform also serves agency partners that build virtual retail experiences on behalf of their clients.
Features
- Web‑based 3D store builder with drag‑and‑drop layout and instant preview
- 360° product visualization with interactive hotspots for details, videos, and size selection
- Gamified shopping mechanics (e.g., treasure hunts, reward triggers) to boost engagement
- Real‑time rendering engine (WebGL/Three.js) optimized for desktop and mobile browsers
- Native integration APIs for Shopify, Magento, Salesforce Commerce Cloud, and custom platforms
- Secure checkout flow embedded within the virtual environment, supporting multiple payment gateways
- Analytics dashboard tracking conversion funnels, average session length, and AOV uplift
- Cloud hosting with auto‑scaling, CDN delivery, and role‑based access controls for brand teams