OneTap Loyalty® integrates payment cards with loyalty programs, allowing users to earn rewards automatically with each transaction. This solution eliminates the need for physical loyalty cards, ensuring that customers never miss out on rewards while providing businesses with valuable transaction data for enhanced customer engagement.
Funding
Funding not disclosed
Founders
Product
Problem
Many loyalty programs require customers to carry physical cards or remember to use specific apps, leading to missed rewards and a fragmented experience. Businesses struggle to capture comprehensive transaction data, hindering their ability to personalize offers and improve customer engagement.
Solution
OneTap Loyalty integrates payment cards directly with loyalty programs, enabling automatic reward accrual with every transaction. By linking a customer's payment card to their loyalty account, rewards are seamlessly applied whether shopping in-store or online. This eliminates the need for physical cards or separate apps, ensuring customers never miss out on earning points or benefits. The platform provides businesses with real-time transaction data, facilitating enhanced customer engagement and personalized marketing strategies.
Target Audience
Primary customers include retailers, financial institutions, and loyalty program operators seeking to streamline the loyalty experience and gain deeper insights into customer behavior.
Features
- Seamless integration of payment cards with existing loyalty programs
- Automatic reward accrual for in-store and online purchases
- Real-time transaction data capture for enhanced customer insights
- Support for major payment networks through partnerships with PokitPal and Fidel API
- Integration with customer data platforms like Lexer for personalized marketing
- White-labeling solutions and API capabilities for banks and publishers
- Card number tokenization to ensure user privacy and data security