OneSignal provides an omnichannel customer engagement platform that lets developers and growth teams automate push, email, SMS/RCS, and in‑app messaging using real‑time triggers, segmentation, and a visual workflow builder. The service includes built‑in analytics, A/B testing, and outcome tracking to measure campaign ROI, with pricing ranging from a free tier to enterprise plans.
Funding
Funding not disclosed
SVFounders
Product
Problem
Businesses struggle to maintain user engagement across multiple communication channels, leading to low activation rates, high churn, and difficulty measuring the revenue impact of their messaging efforts.
Solution
OneSignal offers a unified customer engagement platform that lets companies create and automate lifecycle messaging across push, email, SMS/RCS, and in‑app channels. Real‑time behavioral triggers and segmentation enable personalized onboarding, habit‑building, and win‑back journeys without manual effort. The platform provides a visual workflow builder (Journeys) and powerful APIs for developers to integrate messaging at scale. Built‑in analytics, A/B testing, and outcome tracking measure the revenue contribution of each campaign, allowing teams to optimize messaging strategies. Pricing tiers from a free plan to enterprise options make the solution accessible to startups and large enterprises alike.
Target Audience
Primary customers are app developers, product managers, and growth teams at mobile, web, and SaaS companies that need to acquire, retain, and monetize users through automated, data‑driven messaging.
Features
- Omnichannel messaging support for push, email, SMS/RCS, and in‑app notifications
- Real‑time behavioral triggers and dynamic segmentation for personalized journeys
- Visual no‑code workflow builder (Journeys) with branching and cross‑channel flows
- Robust REST API and SDKs for programmatic message delivery at scale
- Built‑in A/B testing, analytics, and outcome tracking to quantify campaign ROI
- Intelligent Delivery for optimal timing and message throttling controls
- Integration library for 30+ third‑party services and localization tools
- Role‑based access controls and GDPR‑compliant data handling