OneScreen.AI provides a data-driven platform for selecting, purchasing, and measuring out-of-home advertising inventory, utilizing over 35 movement and behavior data sources to optimize campaign targeting. The platform addresses inefficiencies in inventory management and sales processes, enabling marketers to achieve measurable ROI through precise media planning and real-time campaign analytics.
Funding
$9.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
DSIVFounders
Product
Problem
Out-of-home (OOH) advertising planning and execution often suffers from fragmented inventory management, lengthy sales cycles, and a lack of precise targeting data. This makes it difficult for marketers to efficiently select, purchase, and measure the ROI of OOH campaigns.
Solution
OneScreen.AI offers a data-driven platform designed to streamline the selection, purchasing, and measurement of OOH advertising inventory. The platform aggregates over 100 movement and behavior data sources to enable precision targeting and ROI measurement. By consolidating inventory management and automating sales processes, OneScreen.AI allows marketers to create strategic media plans that optimize reach and frequency. The platform also provides in-depth campaign measurement, including served impressions, exposed audience data via mobile IDs, and pixel attribution for web visits and conversions, facilitating continuous improvement and optimization of OOH advertising efforts.
Target Audience
The primary target audience includes B2C and B2B marketers, agencies, and brands looking to enhance their reach and ROI through data-driven OOH advertising campaigns.
Features
- Access to a comprehensive database of over 1.2 million OOH advertising placements and formats, including billboards, digital billboards, transit ads, and street furniture.
- Integration of 100+ movement and behavior data sources to identify optimal locations based on target audience demographics and travel patterns.
- AI-powered platform for strategic media planning, recommending the best combination of inventory to maximize campaign outcomes.
- Vendor management and media buying services to handle logistics and streamline campaign execution.
- Geofencing technology to track campaign performance and provide retargeting options.
- In-depth reporting and analytics, including served impressions, exposed audience data, and attribution metrics.