One of None provides a platform utilizing NFC authentication tags to transform physical products into connected digital assets. This technology enables brands to offer customers interactive ownership experiences while capturing valuable post-purchase engagement data. The service facilitates revenue generation beyond initial sales through personalized offers linked to verified product ownership.
Funding
$7.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands struggle to maintain authenticity and direct engagement with customers in the secondary market for limited-edition products. Collectors lack a secure way to verify the provenance and ownership of these items, leading to concerns about counterfeiting and diluted brand experiences.
Solution
One of None provides a connected product platform that bridges the physical and digital worlds, enabling brands to authenticate limited-edition goods and foster interactive customer experiences. By embedding tappable authentication tags into products, One of None creates a "Connected Product Profile" that tracks an item's journey and verifies its authenticity on the blockchain. This allows brands to establish direct communication channels with collectors, offer exclusive content and rewards, and gain insights into product lifecycles. Collectors benefit from verifiable proof of ownership and access to a community of like-minded enthusiasts, enhancing the value and engagement associated with their collectibles.
Target Audience
The primary target audience includes brands in the luxury, collectible, and limited-edition goods sectors, as well as collectors seeking to authenticate and enhance their ownership experience.
Features
- Tappable authentication tags using NFC technology to make physical products "smart"
- Blockchain-based verification of product authenticity and ownership
- "Connected Product Profiles" that aggregate provenance data and social media evidence
- E-commerce integrations with Shopify for seamless customer loyalty programs
- Digital asset distribution, early access, exclusive drops, and store discounts for collectors
- Tools for brands to manage the entire connected product lifecycle, including authentication, resale facilitation, care instructions, and customer support chat
- API access for developers to build custom integrations