One Impression is a platform that streamlines influencer marketing by automating the processes of creator discovery, contract management, and performance tracking. It enables brands to efficiently scale their campaigns while providing access to over 7 million creators and real-time analytics to optimize engagement and ROI.
Funding
$19.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
KFounders
Product
Problem
Brands often struggle with the complexities of influencer marketing, including the time-consuming processes of identifying relevant creators, managing contracts, ensuring compliance, and accurately tracking campaign performance across multiple platforms. These manual processes hinder scalability and make it difficult to optimize return on investment.
Solution
One Impression offers a unified platform designed to streamline and automate influencer marketing workflows, enabling brands to efficiently scale their campaigns. The platform provides access to a large database of creators, tools for automated contract generation and management, and a system for real-time performance tracking and analytics. By centralizing these functions, One Impression simplifies campaign management, reduces administrative overhead, and provides data-driven insights to improve engagement and ROI. The platform also facilitates the creation of compliant contracts and offers an advanced briefing system to ensure content accuracy.
Target Audience
The primary target audience includes marketing teams and brand managers at companies of all sizes seeking to scale their influencer marketing efforts and improve campaign performance.
Features
- Access to over 7 million creators across 22 global regions, with filtering by demographics, performance data, and audience insights.
- Automated contract generation and management to ensure legal compliance.
- Advanced briefing system to streamline content creation and minimize errors.
- Real-time performance tracking and analytics across various platforms, including creator, content, category, gender, and platform-specific metrics.
- Integration with paid social ads to amplify the reach of organic content and improve ROI.
- Competitive pricing through data-driven insights and exclusive partnerships.