This startup develops a deep tech solution for the luxury goods industry that utilizes AI and blockchain to create digital product passports. By ensuring a transparent manufacturing process, the technology prevents revenue leakage and eliminates counterfeits, thereby enhancing brand trust and providing a secure experience for both brands and consumers.
Funding
$400K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The luxury goods industry faces significant challenges related to counterfeiting, revenue leakage, and lack of transparency in the product lifecycle, eroding brand trust and consumer confidence. Traditional methods of authentication and tracking are often inadequate, failing to provide a comprehensive view of a product's journey from manufacturing to the consumer.
Solution
ARVO provides a product authentication and traceability solution leveraging AI and blockchain technology to create digital product passports for luxury goods. The platform generates AI-driven digital footprint labels detectable via smartphones, ensuring verifiable claims of originality. By tracking each step of the product journey on a blockchain, ARVO empowers brands to offer consumers a transparent view of a product's origin and journey. The ARVO Integrated Cloud (AIC) platform provides brands with a comprehensive view of their products from manufacturing to shelf placement, offering advanced analytics on authentication and customer engagement.
Target Audience
The primary target audience includes luxury goods manufacturers, brands, and retailers seeking to combat counterfeiting, enhance brand transparency, and improve customer engagement.
Features
- AI-generated Digital Footprint labels for product authentication, detectable via smartphones.
- Blockchain-based product lifecycle tracking, providing an immutable record of a product's journey.
- Copy-proof QR codes utilizing advanced technology to prevent duplication.
- Tamper-proof NFC labels providing enhanced security against unauthorized access.
- Secure image hashing techniques to create unique digital fingerprints for images.
- ARVO Integrated Cloud (AIC) platform for comprehensive product lifecycle management and analytics.
- Customizable product landing pages to enhance customer engagement.
- Integration with existing ERP systems.