One Creation provides a Digital Preference Wallet that allows brands to collect, digitize, and manage consumer preference data while ensuring clarity, compliance, and control for users. This solution enables brands to convert over 40% of unknown visitors into known customers, enhancing personalization and increasing conversion rates by up to 80%.
Funding
$7.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many brands struggle to convert anonymous website visitors into known customers, hindering personalization efforts and limiting the effectiveness of marketing campaigns. Existing methods for collecting customer preference data often lack transparency and control, leading to distrust and lower engagement.
Solution
One Creation offers a Digital Preference Wallet that enables brands to collect, digitize, and manage consumer preference data in a transparent and compliant manner. The embeddable wallet allows customers to easily share their preferences, while providing clarity on what data is being collected and who has access to it. By incentivizing users to share their preferences, brands can convert a significant portion of unknown visitors into known customers, leading to improved personalization and increased conversion rates. The platform fosters trust by giving customers control over their data and the ability to update their preferences at any time.
Target Audience
The primary target audience includes marketing teams and customer experience professionals at brands seeking to improve personalization, increase conversion rates, and build trust with their customers through transparent data collection practices.
Features
- Embeddable Digital Preference Wallet for seamless integration into websites and apps
- Customizable preference collection forms to gather specific data points
- User-friendly interface for managing and updating personal preferences
- Clear and concise explanations of data usage and access permissions
- Incentivization tools to encourage users to share their preferences
- Reporting dashboards to track conversion rates and preference trends
- Look-alike modeling to expand the top of the marketing funnel