OnCore Digital is a digital media brokerage operating under the MediaFuse and RevNew Digital brands. It helps publishers maximize programmatic ad revenue across formats and devices through proprietary technology and yield management, while also facilitating media deals for buyers by handling negotiations, supply path optimization, and consulting. The full‑stack solution includes DSP, DMP, SSP, and consulting services to streamline both sides of the digital advertising marketplace.
Funding
Funding not disclosed
Founders
Product
Problem
Publishers often struggle to fully monetize their digital ad inventory across multiple formats and devices due to fragmented demand sources and limited yield management expertise. Media buyers face time‑consuming negotiations and difficulty accessing high‑quality, vetted supply that aligns with their campaign goals.
Solution
OnCore operates as a digital media brokerage through its two brands, MediaFuse and RevNew Digital. MediaFuse equips publishers with proprietary ad technology, yield‑management strategies, and dedicated ad‑operations support to maximize revenue from web, mobile, CTV, DOOH, and audio inventory. RevNew Digital streamlines the media‑buying process by handling negotiations, supply‑path optimization, data gathering, and deal facilitation, reducing administrative overhead for both sellers and buyers. By combining direct demand sourcing with end‑to‑end deal management, OnCore creates a more efficient marketplace that aligns inventory with advertiser needs while improving overall fill rates and revenue performance.
Target Audience
Primary customers are digital publishers seeking to boost programmatic revenue across multiple formats, and media buyers or agencies looking for streamlined access to vetted digital ad supply.
Features
- Proprietary ad technology platform that integrates with publishers’ existing ad stacks across web, mobile, CTV, DOOH, and audio
- Yield‑management consulting and automated optimization to increase effective CPM and fill rates
- Full‑service ad operations team that handles trafficking, reporting, and technical support for publishers
- RevNew Digital’s deal‑facilitation service covering media recommendations, negotiations, and contract management
- Supply‑path optimization to ensure buyers receive high‑quality, brand‑safe inventory with transparent pricing
- Data‑driven inventory analysis and reporting tools for both publishers and advertisers