On3 is a subscription platform that aggregates college and high‑school sports news, analysis, and data into a single searchable site. It provides real‑time coverage, recruiting rankings, NIL deal tracking, and community forums, plus a bundled Athletic subscription, helping fans, athletes, schools, and brands stay informed and make data‑driven decisions.
Funding
$48.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Fans, athletes, schools, and brands often struggle to find reliable, up‑to‑date college and high‑school sports news, recruiting data, and NIL information in one place. Content is scattered across multiple sites, making it time‑consuming to track scores, player rankings, and industry analysis.
Solution
On3 aggregates trusted coverage of college and high‑school sports into a single platform. It delivers breaking news, expert analysis, and data on recruiting, transfers, NIL deals, and game results across football, basketball, baseball, and other sports. Subscribers gain access to the On3 College Sports Network, which includes community forums, insider reporting, and a curated newsletter. The service also bundles a one‑year complimentary subscription to The Athletic for broader professional sports coverage. By centralizing content and offering searchable databases, On3 helps users stay informed and make data‑driven decisions about fandom, recruiting, and brand partnerships.
Target Audience
Primary customers are sports fans, high‑school and college athletes, athletic programs, and brands seeking accurate recruiting and NIL insights.
Features
- Real‑time news feed covering college and high‑school sports, with articles from veteran journalists and analysts
- Comprehensive recruiting database (team rankings, player rankings, transfer portal feed) powered by the Rivals brand
- NIL tracking tools, including deal listings, valuation rankings, and deal tracker dashboards
- Community forums (MegaBoard) for fan discussion, insider scoops, and direct interaction with contributors
- Daily “Top 10” newsletter delivering the most popular reads and breaking stories to subscribers’ inboxes
- Integrated access to The Athletic (annual plan) for additional professional sports coverage
- Searchable archives and filters by sport, team, position, and NIL value to support research and brand scouting