OmniTrend offers a platform that aggregates data from various political sources, including Federal and State Hansards, social media, and competitor intelligence, to provide actionable insights for political engagement and communication. By enabling organizations to track public sentiment and stakeholder positions, OmniTrend enhances strategic decision-making and optimizes outreach efforts.
Funding
Funding not disclosed
Founders
Product
Problem
Organizations face challenges in effectively tracking public sentiment, understanding stakeholder positions, and monitoring competitor activities across diverse political sources. The complexity of the political landscape and the volume of available data make it difficult to extract actionable insights for strategic decision-making and targeted outreach.
Solution
OmniTrend is a platform that aggregates and analyzes data from various political sources, including Federal, State, and Territory Hansards, council minutes, social media, and competitor intelligence, to provide actionable insights for political engagement and communication. The platform offers tools to track issues, monitor competitor activities, and understand stakeholder positions. By providing comprehensive data and analytical capabilities, OmniTrend enables organizations to make informed decisions, optimize outreach efforts, and shape public opinion.
Target Audience
The primary users are organizations involved in political engagement, advocacy, and communication, including political campaigns, lobbying firms, and public affairs consultancies.
Features
- Aggregates data from Federal, State, and Territory Hansards, council minutes, Facebook, and Twitter.
- Provides summaries of parliamentary bills and speeches using AI.
- Offers keyword tracking to monitor issues across elected officials and thought leaders.
- Includes competitor intelligence suite to analyze social media activities, ad spends, and target demographics.
- Enables the creation of customizable data-rich reports.
- Facilitates audience segmentation for targeted campaign strategies.
- Offers omni-channel communication tools, including SMS, MMS, email broadcasts, and auto dialer.
- Provides workflow and task management tools with Outlook integration and alerts.