Omnisent continuously harvests public social media conversations about players, coaches, and teams, applying AI‑driven analysis to generate real‑time momentum scores, sentiment insights, and brand‑safety signals. These actionable signals are delivered via an API or dashboards, enabling sports marketers, sportsbooks, CRM teams, and agencies to trigger campaigns, schedule content, and identify high‑impact athletes or storylines with data‑backed confidence.
Funding
Funding not disclosed
Founders
Product
Problem
Sports organizations and brands struggle to identify real-time fan sentiment and trending storylines across social media, leading to guesswork in marketing, content placement, and athlete partnership decisions. This results in missed engagement opportunities, brand safety risks, and inefficient allocation of advertising spend.
Solution
Omnisent continuously harvests public conversations from platforms such as X, Reddit, and Instagram, applying natural‑language processing and trend detection to transform raw social chatter into actionable signals. The platform delivers real‑time momentum scores, sentiment guidance, and shortlists of athletes or storylines that are gaining traction. These signals can be accessed via an API or ready‑made dashboards, enabling marketers, sportsbooks, CRM teams, and agencies to trigger campaigns, optimize content timing, and justify spend with data‑backed insights rather than intuition.
Target Audience
Primary customers are sports marketers, sportsbook operators, fan‑engagement CRM teams, and agencies that manage athlete partnerships and sponsorship activations.
Features
- 24/7 automated collection of public social media posts across major platforms
- AI‑driven analysis that quantifies momentum, sentiment, and brand safety risk for players, coaches, and teams
- Real‑time API delivering ready‑to‑use signals for campaign triggers, content scheduling, and athlete shortlists
- Pre‑match, live, and post‑match signal streams tailored to marketing, sportsbook, CRM, and agency workflows
- White‑label reporting tools that allow agencies to present data‑driven ROI insights to clients