Ometria provides a retail‑focused Customer Data & Experience Platform that consolidates data from e‑commerce, POS, loyalty and ERP systems into a single real‑time customer profile. Its Architect AI delivers predictive insights and enables no‑code, cross‑channel journey building for email, SMS, push, ads and in‑store messaging, with built‑in analytics and ROI reporting. The platform integrates with existing marketing stacks to streamline audience activation and reduce reliance on multiple tools.
Funding
$9.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Retail marketers often work with fragmented data sources, multiple siloed systems, and limited insight into individual customer behavior, making it difficult to deliver consistent, personalized experiences across email, SMS, web, in‑store and other channels.
Solution
Ometria offers a retail‑focused Customer Data & Experience Platform (CDXP) that unifies customer data from websites, mobile apps, POS, loyalty programs and ERP systems into a single, real‑time profile. Its retail‑trained Architect AI generates predictive insights and automates personalization across all marketing channels. Marketers can design, test and launch cross‑channel journeys with a drag‑and‑drop builder, while built‑in analytics provide performance reporting and ROI tracking. The platform integrates with existing tech stacks, reducing reliance on multiple tools and accelerating time‑to‑market for campaigns.
Target Audience
Retail brands and e‑commerce companies seeking a unified CDXP to enable data‑driven, personalized marketing across all customer touchpoints.
Features
- Data ingestion engine that consolidates data from e‑commerce platforms, POS, loyalty, CRM and data warehouses into unified customer profiles.
- Identity resolution and consent management to maintain a single source of truth for each customer.
- Advanced segmentation and predictive insight powered by Architect AI, including next‑order forecasts and VIP scoring.
- No‑code cross‑channel journey builder with smart templates, dynamic content blocks and broadcast builder for email, SMS, push, ads, in‑store and direct mail.
- Real‑time audience activation that syncs segments instantly to campaigns across all channels.
- A/B testing framework and detailed cross‑channel reporting dashboard for performance optimization.
- Enterprise‑grade security, scalability and API connectivity for seamless integration with existing marketing stacks.
- Retail‑specific support and guidance from specialist experts to ensure rapid implementation and ongoing optimization.