OMA builds a private-by-default social platform designed around real-life friend groups, placing chat, shared plans, and coordination in one secure space. The app prioritizes consent, temporary permissions, and minimal data collection, aiming to replace public feeds with trusted circles. An early pilot focuses on helping parents discover and join low-threshold neighborhood play activities for children.
Funding
Funding not disclosed
Founders
Product
Problem
Social media platforms have grown into massive public networks driven by engagement algorithms, making it difficult for people to coordinate everyday life with their actual friends and family. Privacy is often an afterthought, and users must juggle multiple apps for messaging, planning, and sharing, fragmenting real-life relationships and exposing personal moments to broad audiences.
Solution
OMA provides a private social platform built around the friend group as the core unit, where conversation, shared moments, and practical coordination live together in one place. The app is private by default, with no public feeds or algorithmic content, and it uses explicit consent mechanisms such as invitation links with expiry, temporary presence sharing, and granular permission controls. OMA extends this foundation into structured services like Trips, Hangouts, and Play, each with its own lifecycle and primary action, while keeping a consistent shell for navigation. The platform is designed from a GDPR-first perspective with minimal metadata collection and a roadmap toward end-to-end encryption, positioning itself as European social technology that rewards time together.
Target Audience
Primary users are families and friend groups seeking a private, coordinated space for real-life activities, with an early pilot targeting parents in Helsinki who want to find safe, low-threshold play and sports opportunities for their children.
Features
- Private-by-default group spaces with no public audience or influencer feed
- Chat-first interface where plans, locations, and shared expenses sit beside the conversation
- Invitation contracts with typed QR codes or private links that carry service, object, scope, and expiry
- OMA Places context layer for saving, recommending, and expressing "Want to Go" on locations without a public review feed
- Service-specific objects and lifecycles for Trips, Hangouts, Dates, Work, and Play, each with distinct UX flows
- Parental approval flows for children's activities, with no public child profiles and activity visibility limited to approved adults
- GDPR-first architecture with minimal metadata and a path to end-to-end encryption