The startup offers an adTech platform that enables content monetization on connected TV by creating new in-stream ad placements based on audience insights. This approach enhances brand visibility and user engagement while maximizing return on ad spend (ROAS) for advertisers and content distributors.
Funding
$3.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Connected TV (CTV) advertising faces challenges in achieving optimal brand visibility and user engagement due to limitations in traditional ad formats and targeting capabilities. Advertisers struggle to stand out in saturated markets and maximize their return on ad spend (ROAS), while content distributors seek incremental revenue opportunities without disrupting the viewing experience.
Solution
Olyzon provides an adTech platform that transforms CTV advertising through its agentic media solutions, which deliver automation, transparency, and scalability. The platform empowers brands to emerge in saturated markets with eye-catching, non-interruptive formats and broadcast in premium environments using advanced scene-level content targeting and multi-platform ad sequencing. Olyzon enables TV publishers and platforms to bring incremental revenues by creating new in-stream ad placements and access exclusive demand through direct sales teams. The platform's AI-driven approach maximizes audience potential with a user qualification platform providing comprehensive insights about each program's audience.
Target Audience
Olyzon's primary customers are global brands seeking impactful advertising solutions on Connected TV, as well as TV publishers and platforms looking to increase revenue through innovative ad placements.
Features
- Media plan automation to maximize campaign results
- Program-level contextual targeting using AI agents to align with brand message and target audience interests
- Multi-format creative activation with immersive ad formats and intelligent sequencing
- Proprietary formats including TV Home Screen, Enhanced Ad-Break (Pre-Roll), and L-Shape (In-Stream)
- User qualification platform providing comprehensive audience insights
- Comprehensive post-campaign report in the CTV market
- Brand-safe, curated, fully transparent advertising environment