Olive + Leo offers a managed marketing service for independent restaurants, coffee shops, and bars, building and operating loyalty programs that integrate with existing POS systems. It creates and automates personalized SMS/MMS, email, and social media campaigns, handling content creation, scheduling, and performance reporting to drive repeat visits without the need for a dedicated marketing team.
Funding
Funding not disclosed
Founders
Product
Problem
Hospitality businesses such as restaurants, coffee shops, and bars struggle to retain customers and drive repeat visits because managing loyalty programs and multi‑channel digital marketing (text, email, social) requires time, expertise, and integration with existing POS systems.
Solution
Olive + Leo provides a managed marketing service that builds and operates loyalty programs using the restaurant’s current POS platform. The company creates and sends personalized SMS/MMS, email, and social media campaigns, handling content creation, automation, and schedule. An in‑store QR‑code and keyword opt‑in system captures customer data, which feeds a unified customer database. Monthly analytics reports show campaign performance, allowing continuous optimization. By offering both fully managed retainer plans and self‑service text‑marketing platform tiers, Olive + Leo lets hospitality operators increase repeat business without hiring dedicated marketing staff.
Target Audience
Primary customers are independent and small‑chain restaurants, coffee shops, and bars that need a cost‑effective way to run loyalty programs and digital marketing without a full‑time marketing team.
Features
- Integration with major POS and CRM systems (Toast, Square, HubSpot, MailChimp, Klaviyo, etc.) to sync loyalty data and automate enrollment
- Customizable SMS/MMS platform with keyword opt‑ins, QR‑code sign‑ups, and automated trigger‑based messaging
- Managed content creation for text, email newsletters, and social media, including visual assets and posting calendars
- Monthly strategy development, campaign management, and performance reporting with actionable insights
- Tiered pricing options: full‑service retainer packages and standalone text‑marketing plans with set SMS/MMS volumes
- In‑store kiosk and web‑form tools to grow the customer database and encourage program sign‑ups