Oksanna provides a decentralized blockchain solution that generates unique digital product passports using NFT and NFC technologies, enabling brands to authenticate and track the lifecycle of their products. This system enhances transparency and traceability, allowing consumers to verify ownership and warranty details while facilitating seamless transfer of ownership.
Funding
Funding not disclosed
Founders
Product
Problem
Brands often struggle to authenticate products and track their lifecycle, leading to issues with counterfeiting, warranty management, and supply chain transparency. Consumers lack a reliable way to verify product authenticity, ownership, and warranty details, especially in secondary markets.
Solution
Oksanna provides a blockchain-based platform that generates unique digital product passports (DPPs) using NFT and NFC technologies, enabling brands to authenticate and trace their products throughout their lifecycle. By integrating NFC microchips or QR codes into products, Oksanna allows consumers to scan the product and instantly access a digital passport containing verified information about the product's origin, materials, and ownership history. The platform facilitates secure transfer of ownership, warranty tracking, and direct communication between brands and consumers, fostering trust and transparency. Brands can customize the DPP with detailed product information, support contacts, and exclusive content, enhancing customer engagement and building brand loyalty.
Target Audience
Oksanna targets brands across various industries, including fashion, jewelry, premium liquors, sports equipment, and watches, seeking to enhance product authentication, transparency, and customer engagement.
Features
- Generation of unique, blockchain-backed digital product passports (DPPs)
- Integration with NFC tags and QR codes for easy product scanning and authentication
- Customizable DPP content, allowing brands to include product details, warranty information, and support contacts
- Secure transfer of ownership functionality, enabling seamless transitions in secondary markets
- Warranty tracking with a live countdown bar displaying the remaining warranty period
- Product collection feature, automatically organizing scanned products from the same brand
- Enterprise portal for brands to manage product information and customize DPPs
- Communication and community management tools for sharing exclusive content with customers