Booty for the People provides a wearable electrical muscle stimulation (EMS) suit called PowerPants that delivers 25‑minute glute‑focused workouts.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional strength and glute training often requires long sessions, specialized equipment, and consistent in-person coaching, making it difficult for busy individuals to achieve targeted muscle activation efficiently.
Solution
Booty for the People offers a wearable electrical muscle stimulation (EMS) suit, called PowerPants, that delivers 25‑minute guided workouts. The suit can be used in coach‑led group classes at OHM Studios, through an app for independent home sessions, or integrated into existing strength and conditioning routines. Memberships provide unlimited access to studio classes, at‑home programming, or a hybrid of both, with additional perks such as red‑light therapy and monthly body scans. A risk‑free trial week in studio or a 30‑day at‑home trial lets users experience the technology before committing.
Target Audience
Primary customers are fitness enthusiasts and busy professionals seeking efficient glute‑focused training, including those who prefer in‑studio group experiences, at‑home convenience, or a combination of both.
Features
- Wearable EMS suit that activates glute and lower‑body muscles during short, 25‑minute sessions
- Coach‑led group classes in OHM Studios for guided, synchronized workouts
- App‑driven at‑home programs with flexible scheduling and independent training options
- Ability to layer EMS into existing strength, conditioning, or recovery workouts
- Membership tiers (studio‑only, home‑only, hybrid) with unlimited session access
- Included wellness benefits such as red‑light therapy, monthly Styku body scans, and priority event access for studio members