Frenzy is a web platform that enables event hosts to communicate directly with attendees through mobile devices, utilizing features like screen takeover, haptic feedback, and light triggers to enhance audience engagement. This technology transforms smartphones from distractions into interactive tools, allowing hosts to deliver targeted content and promotions before, during, and after events, thereby increasing attendee participation and satisfaction.
Funding
Funding not disclosed
Founders
Product
Problem
Event hosts often struggle to maintain audience engagement, especially with attendees increasingly distracted by their mobile devices. Traditional methods of communication lack the interactivity needed to capture and sustain attention throughout an event. This results in missed opportunities for delivering targeted content, promotions, and creating a sense of shared experience.
Solution
Frenzy is a web platform that empowers event hosts to transform attendee smartphones into interactive tools for enhanced engagement. By leveraging features like screen takeovers, haptic feedback, and light triggers, Frenzy enables hosts to deliver targeted content and promotions before, during, and after events. The platform allows for segmented messaging, rich media delivery, and real-time interaction, fostering a sense of community and excitement. Frenzy also offers data and analytics to measure the effectiveness of engagement strategies and partner promotions.
Target Audience
Frenzy targets event hosts across various sectors, including concerts, sports, conferences, weddings, rallies, and community events, seeking to enhance audience engagement and create memorable experiences.
Features
- Segmented messaging to target specific audience groups (VIPs, remote attendees, etc.)
- Triggering of attendee phone screens, flashes, and haptics for synchronized effects
- Rich media message design and delivery (GIFs, images, videos, links)
- Real-time data and analytics on audience engagement and promotion effectiveness
- Option to integrate Frenzy capabilities into existing event apps via a turnkey plugin
- Interactive features allowing audience reactions through pictures, videos, and comments
- Customizable event timelines with "Delighters" (static content) and "Moments" (interactive triggers)