Ohana Marketplace is an online hub that connects small‑to‑medium businesses, home‑based entrepreneurs, contractors, and gig workers with customers by directing shoppers to the businesses’ own websites. The platform offers curated listings, tax and funding partner resources, and learning materials from government agencies and business media to help owners grow and operate more efficiently. By fostering a “family” community, Ohana aims to simplify discovery and support for hard‑to‑find products and services.
Funding
Funding not disclosed
Founders
Product
Problem
Small to medium businesses, home‑based entrepreneurs, contractors, and gig‑economy workers often struggle to reach customers who are searching for niche or hard‑to‑find products and services, while shoppers waste time locating these providers across disparate websites.
Solution
Ohana Marketplace aggregates listings from these vendors into a single online directory, allowing shoppers to discover and compare offerings quickly. The platform directs users to each vendor’s own website for purchase, preserving the businesses’ existing sales channels. By centralizing visibility, Ohana helps vendors attract new customers without requiring a dedicated e‑commerce storefront. The marketplace also supplies growth resources, including tax‑partner links, government‑sourced learning materials, and curated business tools, to support vendor development and operational efficiency.
Target Audience
Primary users are small to medium enterprises, independent contractors, and gig‑economy workers seeking greater online exposure, as well as consumers looking for specialized products or services that are not easily found through mainstream marketplaces.
Features
- Unified searchable directory of SMBs, home businesses, contractors, and gig‑economy providers
- Direct links to each vendor’s website, enabling seamless checkout on the seller’s platform
- Resource hub with tax partner connections and educational content from government agencies and business media
- Curated tool recommendations for hosting, funding, and productivity to aid vendor growth
- Community‑focused branding that emphasizes a “family” network for businesses