Oemad provides a unified mobile OEM advertising platform that connects app marketers to inventory across major device manufacturers such as Xiaomi, OPPO, Vivo, and Huawei. Using proprietary machine‑learning intelligence and deep MMP integrations, it optimizes bids and creatives in real time for event‑based payment models, delivering higher CPI, CPA, and ROAS performance.
Funding
Funding not disclosed
Founders
Product
Problem
App marketers struggle to reach high‑intent mobile users because OEM inventory is fragmented across many device manufacturers, attribution is often hidden behind masked IDs, and manual optimization of campaigns leads to sub‑optimal cost‑per‑install and low return on ad spend.
Solution
Oemad offers a unified platform that connects to major mobile OEMs (Xiaomi, OPPO, Vivo, Huawei, etc.) and uses proprietary machine‑learning intelligence to optimize ad delivery in real time. The system integrates directly with leading mobile measurement partners (MMPs) to provide transparent attribution without masked IDs. Advertisers can choose event‑based payment models, paying only for in‑app actions such as registrations or purchases, while the platform continuously adjusts bids and placements to meet CPI, CPA, or ROAS targets. Exclusive OEM placements and on‑device recommendation engine campaigns further increase conversion rates, delivering up to three times higher in‑app event performance compared with standard OEM dashboards.
Target Audience
Primary customers are mobile app marketers and user‑acquisition teams seeking scalable, performance‑driven advertising across OEM device ecosystems, particularly those targeting high‑value markets in the US, Europe, LATAM, APAC, and MENA.
Features
- Real‑time bid and creative optimization powered by Oemad Intelligence’s ML algorithms
- Direct integration with all major MMPs for transparent, unmasked attribution reporting
- Access to diverse OEM inventory, including exclusive ad placements not available through standard OEM dashboards
- Multiple campaign models: pre‑installed apps, on‑device recommendation engine, OEM recommendation engine, and DSP‑style traffic buying
- Event‑based payment options (pay for registrations, orders, purchases) with automatic optimization for any in‑app event
- Minimum budget flexibility starting at $2,000 per month, with no mandatory long‑term commitment
- Fraud detection engine that blocks invalid clicks and ensures only genuine installs contribute to performance metrics